Archive for September, 2008

Social Media: Chiropractic Marketing’s Hot New Face

Sunday, September 28th, 2008
by Matthew Loop, DC

When speaking with the average chiropractor, it is apparent that critical entrepreneurial thinking is still not stressed in school. Hence, why many doctors never make it in the long term in practice. In fact, the chiropractic profession has the highest student loan default rate of any medical profession. Most of the reason for this that the doctors are taught to be great technicians and have good diagnostic ability but that alone does not pay the overhead each month. Many believe they will just hang-up their sign and people will flock through the door. Well, I have news for the dreamers! Times are changing very quickly and the fast learners will profit heavily and grow their practices to astonishing heights while the laggards will be sucked under with the sinking economy.

The same old outdated marketing that your consultant is shoving down your throat had its place in the past and is actually hurting you. Are you still wasting thousands on postcards, newspaper drops, and telemarketing per month? On top of that, are you wasting massive amounts of time trying to meet people at the “Chamber” with very minimal referrals and results? Believe it or not, the best form of marketing and advertising is 100% free now because communication dynamics have made a drastic shift in the last 3 years.

Only recently (3 years after I let the cat out of the bag), have many doctors begun inquiring about what we classify as fresh Web 2.0 / SEO marketing strategies. I was the first and only one in the chiropractic profession to bring social networks to public awareness, as I was getting massive amounts of new patients coming into my office from Myspace, Facebook, and YouTube.

The very first time I logged on to a social networking site, I was convinced that there had to be a way to make this amazing tool work for me in my practice. I spent countless hours working out methods for generating new contacts and increasing my business online-and I found success!

The amazing part of social networking sites is that they are completely free to join and use. Anyone can set up their own profile and begin making new contacts within minutes. However, many chiropractors make the mistake of joining these sites and sending out spam messages. Not only is this irritating to many members, but it will actually get you kicked off the network if you do it enough. Your hard work will be for nothing. If you’ve ever talked to someone who is sour about social networking as a marketing tool, they probably tried this method and failed miserably. The best way to avoid making mistakes like these is to work with an experienced mentor who has already achieved some level of success on social networking sites.

The majority of people are finally starting to get an inkling of the importance of Web 2.0 marketing. However, I have the advantage of several years of established education-much of which is from trial and error-and have seen a great deal of personal success because of my efforts. For example, I was able to generate $5,000 last month alone from a single YouTube video. Anyone who is not interested in learning more about social networking as a marketing tool is simply not interested in making more money.

A couple tips that I can give you for marketing on MySpace include: 1. Never send a friend request to someone unless you first type a friendly message letting them know who you are and why you want to be their friend; and 2. Keep plenty of videos on your profile page. These can be about chiropractic, or even subjects that interest you personally such as sports, music, or movies. Part of the success of social networking involves expressing your own personality to your contacts.

The world of online marketing is new and different from what many doctors are used to, but the benefits are so great that they are now beginning to realize the potential. To learn everything you need to know, you could take a year off and dedicate your time to becoming a Web 2.0 guru; or if you’re smart, you’ll find someone who has already ‘been there, done that’ to guide you as you establish yourself as a force to be reckoned with online.

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Why Go To a Back Pain Chiropractor To Treat Your Back?

Tuesday, September 23rd, 2008
by Dr Tony AP Joseph

Regular doctor and modern medicine has their limitation and there are some diseases and pains that cannot be cured using such modern method.

These back pain professionals know everything starts with the spine, and any type of back injury is somehow connected to the spine.

Bad back will trigger a series of chain reactions and chiropractor is well aware of that.

It will cause all other muscles to react in such a way that it compensates for the injured part, thus causing strain on the body.

Such chain reaction is a vicious cycle, and a chiropractor can help.

A good chiropractor will focus on minimising the pain and help achieve balance for your spine, and thereafter continue to maintain the balance.

This can be achieved through various methods and often can be combined with other methods to enhance their business.

These methods can include acupuncture or acupressure, and you can really tune up the body if you find a back pain chiropractor that has these abilities to treat as well.

Chiropractor And Insurance Information

The back pain chiropractor will be able to help if they are specialised in accident treatment.

They can help treat your back and also with your insurance.

It is known that you can only use 30% to see a chiropractor for treatment.

Back pain chiropractor can help minimised the pain and also the needs for painkillers.

Healthcare may not cover such a case and and painkillers can be very expensive.

There are many benefits to a back pain chiropractor such as getting your life on track with a natural medicine which can really make your body feel good.

The vicious cycle will be broken if the spine gets back in alignment.

Your back pain chiropractor is a licensed therapeutic professional, and they have the certifications that go well beyond just ordinary chiropractor medicine.

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Your Back Called and said to Quit Cleaning the House

Tuesday, September 16th, 2008
by Dr. David Fishkin, DC, MPH

Household chores are murder on your back. Twisting, lifting, reaching, bending, repetitive motion are aggravating to a back. I have clients that come to me with their “back out” from anything from plugging in the iron to brushing their teeth. I know you must do these things, but let me share some healthy back tips for getting through those back breaking chores safely.

Dishes/counter: Try to adjust your level at the counter to where it is approximately at belt level. As you stand there leaning slightly forward with your arms extended either cutting or washing there is a great stress placed on the lower spine. To relieve this stress, either put rest one leg upon a stepstool, or open up a cabinet door a prop up on the ledge. Of course, in a perfect world, adjust the height of your working surfaces to fit your body next time you re-do your kitchen. Make the height of the working surfaces to the bottom of your elbows when they are bent and shrugged up.

Vacuum: So many clients come in to see me after a vigorous afternoon vacuuming session, especially pregnant women. That pushing and pulling, rotating the spine over and over, with the outstretched arms. It is so bad for your back, don’t do it! Get a roomba, or vacuum in the healthy way. Slow down, and extend your arm without the back twisting. Or take full steps forward and back, rotating the whole body not just the spine when you go out and come back.

The Tub: Ouch, it hurts just thinking about you leaning over all bent in half, reaching and reaching inside. Instead, just get inside the tub and squat or stand.

Ceiling painting or fan cleaning: Reaching up over your head will arch your back and strain it unnecessarily. Instead just get out the right ladder, something that minimizes the reaching as much as possible.

Laundry day: Carrying laundry down a flight of stairs to the basement or laundry room is surprisingly dangerous. Many many people trip and fall because they can’t see their feet. Not to mention — again the outstretched arms– reaching around the basket straining. Toss the clothes in a laundry bag and roll it down the stairs, the kids will even help. You can climb back upstairs with the basket if you like, falling up hurts less than falling down.

Lifting: You think I’m going to say to squat… but squatting is not correct because this moves your center of gravity forward away from you, and again here you go with your arms outstretched, straining that back. Better to kneel straight down to the load, one knee on the floor and one bent at 90 degrees.

These few small changes around the house will help prevent those unexpected back injuries, and keep you out of my office for awhile.

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